Marketing Committee
Current Committee
Chair
Loreto Cheyne
marketing@womensbusinessnetwork.ca
Vice Chair
Petra Curtis
COMMITTEE OBJECTIVES
The Marketing Committee supports the growth and visibility of WBN through strategic and consistent marketing efforts. Committee objectives include:
- Increasing awareness of WBN programs, events, and initiatives
- Supporting member engagement and community connection through digital channels
- Strengthening and maintaining the WBN brand presence
- Promoting sponsorship opportunities and partnerships
WHAT WE DO
Marketing Committee volunteers may support a variety of activities, including:
- Social media planning and content creation
- Website content updates and optimization
- Event and program promotion
- Graphic design and branded collateral development
- Event photography, video, and storytelling
- Sponsor recognition and promotional support
- Community management and outreach
Committee activities may evolve throughout the year based on WBN priorities, events, and strategic initiatives.
Committee Meetings
The Marketing Committee meets monthly throughout the year, with meeting frequency adjusted based on priorities. Meetings are typically held virtually, with occasional in-person collaboration opportunities connected to WBN events and initiatives.
Committee members may also contribute asynchronously between meetings depending on their availability, skills, and areas of interest.
Requirements to Join
The Marketing Committee welcomes WBN members who are collaborative, dependable, and excited to contribute. No marketing experience is required — just a willingness to learn, share ideas, and support the WBN community.