This month's theme: Adapt to Grow: Embrace change to get ahead
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/Karen Wilson

About Karen Wilson

Karen Wilson is a senior content writer and editor at Halogen Software. She has over 15 years of marketing and communications experience. Karen is the WBN President (2015-17), actively involved in helping promote businesswomen in the Ottawa business community. When she’s not working or spending time with family, Karen enjoys giving back by volunteering with QuickStart Autism, a local Ottawa charity that is committed to early identification and intervention for autistic children. Connect with her through her website, Twitter, Facebook, and/or LinkedIn.

President’s Pen: Embrace change to get ahead

By | May 7th, 2017|W2W|

If you have a growth mindset, you're probably already aware of the advantages you have when you embrace change. You have to be if you're strategic about growth because you need to be agile when you see shifts in your industry that require you to shift your business. But change isn't easy. It's downright uncomfortable. You'd [...]

President’s Pen: Assembling the ingredients for success in business

By | April 2nd, 2017|W2W|

Are you a cook or are you a baker? In my unscientific research (i.e., asking my friends) people are usually one or the other. Cooks tend to feel constrained by the rigidness of following a recipe for baking up some kind of succulent treat. And bakers like the clarity of a list of ingredients that [...]

President’s Pen: Businesswomen and the feminine advantage

By | March 3rd, 2017|W2W|

Being a woman,  I feel a bit biased when I talk about the advantages of being a woman in business. Of course, I'm going to think it's a good thing, right? It's a brilliant thing. Women make the world go round. As businesswomen, we rock. As you can see, I'm a big cheerleader for women, [...]

President’s Pen: Planning for success

By | January 2nd, 2017|W2W|

Do you know what you want, what you really, really want in 2017? Because here we are at the beginning of yet another year and every hour you don't have a plan is an hour lost to working on your plan. Hours lead to days, to weeks, to months and eventually a full year goes [...]

President’s Pen: Amplify your business

By | December 13th, 2016|W2W|

For a business to grow, you need to turn up the volume. Get the word out. Market yourself! That can mean using a lot of different tactics, but it starts with knowing who you are, why you’re doing what you do, what you have to offer and how you benefit those you serve. This part [...]

President’s Pen: Networking – have a purpose, make a plan

By | November 22nd, 2016|W2W|

Back in 1981, the women who started the WBN wanted to create a network - a community, a support system, a place to learn and grow as businesswomen. For 35 years, this network has provided all of these things to the women of Ottawa. Supporting the success of women in business is our legacy and [...]

President’s Pen: The feminine advantage

By | October 17th, 2016|W2W|

When you look back at the history of women in the workforce, it's full of inequalities and hard to see any feminine advantage. On of the most talked about inequalities is the wage gap, which hasn't come nearly as far as it should have in the last 100 years. According to The Canadian Encyclopedia, "Women [...]

President’s Pen: The art of selling value

By | September 5th, 2016|W2W|

Do you ever think about the difference between value and price? I do. It was one of those lessons that my father drilled into my head growing up - the amount you pay for something doesn't necessarily equal the value you receive or perceive from it. As women in business, we need to focus on selling value [...]

President’s Pen: Diversity matters to your business

By | August 7th, 2016|W2W|

Last fall, Canada received international attention as we all witnessed our new leader install the most diverse cabinet in Canada's history. It was a moment that made so many Canadians proud. We celebrate diversity, and this was a high-profile, visible embodiment of the belief that every person matters, irrespective of their gender, race, religion, or [...]

President’s Pen: Healthy staff leads to a healthier business

By | July 4th, 2016|W2W|

Wherever you find content – in books, blogs, podcasts, videos, magazines, etc. – you’ll find a plethora of articles that promote the benefits of living a healthy life. We all know how important it is on the personal level, but what impact does it have on your business? This month’s WBN theme is “Healthy Staff, [...]

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