This month's theme: Authenticity
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/Karen Wilson

About Karen Wilson

Karen Wilson has over 15 years of marketing and communications experience. She's the current WBN President (2015-18), actively involved in helping promote businesswomen in the Ottawa business community. When she’s not working or spending time with family, Karen is probably writing away. Connect with her through her website, Twitter, Facebook, and/or LinkedIn. Karen Wilson is a senior content strategiest at TITUS.

Authenticity is the key to building trust and being true to yourself

By | February 6th, 2018|W2W|

I've noticed a strong push in the past 10 years for organizations and people to prioritize authenticity. And it's no wonder when you look at the number of news stories that highlight less-than-honest practices, questionable behaviour, and outright illegal activities. We all want more honesty and integrity in the world. When you look up the [...]

Value – Understanding and communicating your worth to your audience

By | January 2nd, 2018|W2W|

What exactly is value? Well, it doesn't have much to do with actual money. Personally, I like this definition from the Oxford Dictionary: The regard that something is held to deserve; the importance, worth, or usefulness of something. When I was growing up, my dad talked a lot about price versus value. One of the [...]

Build better business relationships with gratitude

By | December 4th, 2017|W2W|

Thank you. Two simple words that pack a lot of punch when it comes to how they make people feel. After all, when it comes to building solid relationships, gratitude can make a big difference. I've been fortunate (and grateful) to work with a number of people who actively practice gratitude. Being around them has [...]

Dollars and sense: Get smart with money

By | November 6th, 2017|W2W|

Money. It's a taboo subject when it comes to what we make, how we spend, whether we have a rainy day fund or if we're on the right track to be ready for retirement. And that's just personal finances. If you throw in business finances, it gets a lot more challenging. “We can tell our [...]

Want to sell value? Then stop selling and start helping.

By | October 2nd, 2017|W2W|

There are few things about business that are more despised than selling. But I tend to think we're looking at sales the wrong way and I was guilty of it, too. The thing is, we're all conditioned to hate selling because we think about the proverbial used car salesman. And we all know that guy [...]

Network wisely, selectively and with the right focus

By | September 1st, 2017|W2W|

As a business network, we have a vested interest in helping people learn how to network effectively. After all, if our members don't get what they need, why would they stay? The WBN is a large network of over 200 women who all have different goals for their professional lives and reasons for joining. That's [...]

Leadership edge – find yours any place, any time, in any role

By | August 7th, 2017|W2W|

I can't think of another period in my lifetime that there's been so much attention given to leadership - both the good and bad traits that stand out in the actions taken by people who've been given a leadership role. Comparisons abound in the news on a daily basis and it's causing a lot of [...]

Negotiation is an art: Will you like the picture in the end?

By | July 3rd, 2017|W2W|

I am not skilled at negotiation. It's something I'm working on and I'm getting better. I was recently caught up in negotiation for work to be done on my house. It was a small job, but it tested me in several ways: My patience, my boundaries and whether I would stand up for myself when [...]

President’s Pen: Embrace change to get ahead

By | May 7th, 2017|W2W|

If you have a growth mindset, you're probably already aware of the advantages you have when you embrace change. You have to be if you're strategic about growth because you need to be agile when you see shifts in your industry that require you to shift your business. But change isn't easy. It's downright uncomfortable. You'd [...]

President’s Pen: Assembling the ingredients for success in business

By | April 2nd, 2017|W2W|

Are you a cook or are you a baker? In my unscientific research (i.e., asking my friends) people are usually one or the other. Cooks tend to feel constrained by the rigidness of following a recipe for baking up some kind of succulent treat. And bakers like the clarity of a list of ingredients that [...]

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