/Loreto Cheyne

About Loreto Cheyne

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So far Loreto Cheyne has created 23 blog entries.

My Thoughts on “Building a Brand.”

By | February 18th, 2020|Member Contributed|

Today I’m talking about “building a brand.” But I’m taking a different approach. Today I’m talking about building YOU, the brand. Brand is a word that’s thrown around like confetti these days. But what does it really mean? Today we’re keeping it fairly simple. Think of “brand” as: What you’re all about What you stand for [...]

The Best of My 2018

By | December 19th, 2018|Member Contributed|

Looking back on the past twelve months I’ve been asking myself, “What did I accomplish in 2018?” And what becomes obvious is all the personal and professional growth that took place. And when I tally up all the stuff I did, all the books I read, all the classes I attended, all the coaching I [...]

Clarity in Business Branding

By | April 27th, 2018|Member Contributed|

By Loreto Cheyne Lola Design I believe business communication is really about getting your message   out understood and connecting you with the people that need you   To do that you need CLARITY. Clarity, I think, is the key to creating a great message.   I’d like to share 3 things to help you [...]

8 things I’ve learned about networking

By | September 14th, 2017|Member Contributed|

The September 2017 theme at WBN is “Networking-dare to get out there.” It got me thinking about all the networking I’ve done over the years, and how much I’ve learned since my first breakfast years and years ago. I’d like to share these with you. Hopefully you have your own list and you’re making networking [...]

Your brand is not your logo

By | March 22nd, 2017|Member Contributed|

 or your colours or your “mood board” or for that matter, any of the visuals that make up your brand image. I visited a Facebook group yesterday where the big question of the day revolved around the members’ brands. One woman wrote: “my brand revolves around mermaids and the sea. So teal is really important to [...]

My top 5 tips for your brand image

By | August 17th, 2016|Member Contributed|

As a graphic designer there’s a number of things that irk me, that make me scream inside, “don’t do that!” And over the years, certainly there are a few items that rank in the “top 5 tips” category. I’d like to share my top 5 tips for your professional image today. 1) Do not use [...]

Have you got Twitter terror and Facebook fear?

By | June 20th, 2016|Member Contributed|

Do any of these describe how you feel about social media:  “It’s just a big time-waster.” “Social media is for young people with a lot of free time.” “I don’t see how social media can help me in my career.” “I’ve tried to get into it, but I get overwhelmed and give up.” If any [...]

Member Spotlight: Monika B. Herr

By | February 8th, 2016|Member Contributed|

Last week I had the pleasure of chatting with Monika at the Breakfast Mix & Mingle. This week, we would like to share a little about her with you: 1. In 140 characters describe your business. On Solid Ground empowers clients using yogic & Ayurvedic tools, to optimize personal well being in both physical and mental [...]

Introducing Clare Beckton, Honorary BYA Chair

By | January 20th, 2016|Member Contributed|

Clare Beckton and Karen Wilson At last week's WineDown event, president Karen Wilson introduced Clare Beckton to the audience. We are delighted to have Clare as this year's Honorary Chair for the Businesswoman of the Year Awards. Join us as we welcome Clare. ---------------------------- Clare Beckton is currently Founding Executive Director of the [...]

Member Spotlight: Natalia Popowych

By | December 9th, 2015|Member Contributed|

Natalia Popowych, CEO, Delsys Research Group Inc. In the spotlight today is Natalia Popowych. Natalia has been with WBN for a few months now, and is with the Delsys Research Group Inc. Here's Natalia in a nutshell! 1. In 140 characters (or as a tweet) describe your business. Happy, passionate and dedicated people [...]

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