This month's 'Inspired Growth' theme has got me thinking about the growth of businesses, and the growth we experience as business owners. To me, growth means moving forward, changing, usually learning. And when it comes to our brands, growth also applies. Don't get me wrong: the core of your brand remains the same, but along [...]
Picture this: You see a logo that is fairly cluttered uses a lot of colours uses a variety of fonts looks old-fashioned. 'cartoon-y' looks homemade, or like a ten year old drew it Chances are, that logo won't make a favourable impression on YOU as a potential customer. I am a graphic designer and I've [...]
In case the Businesswoman of the Year Awards hasn't been talked about enough, I wanted to give my two cents. I was lucky to attend the event this past Thursday, April 24, and it was a wonderful event, from beginning to end. The BYA Gala is a once-a-year opportunity to get dressed up to the [...]
