Posts by Cheyne, Loreto
My Thoughts on “Building a Brand.”
Today I’m talking about “building a brand.” But I’m taking a different approach. Today I’m talking about building YOU, the brand. Brand is a word that’s thrown around like confetti these…
Read MoreThe Best of My 2018
Looking back on the past twelve months I’ve been asking myself, “What did I accomplish in 2018?” And what becomes obvious is all the personal and professional growth that took…
Read MoreClarity in Business Branding
By Loreto Cheyne Lola Design I believe business communication is really about getting your message out understood and connecting you with the people that need you To do…
Read MoreFiguring out “What your brand is”
[fusion_text] By Loreto Cheyne Lola Design Last November I had the pleasure of sharing my thoughts on branding at the WineDown. I’d like to share those thoughts with you, explain…
Read More8 things I’ve learned about networking
The September 2017 theme at WBN is “Networking-dare to get out there.” It got me thinking about all the networking I’ve done over the years, and how much I’ve learned…
Read MoreYour brand is not your logo
or your colours or your “mood board” or for that matter, any of the visuals that make up your brand image. I visited a Facebook group yesterday where the big…
Read MoreMy top 5 tips for your brand image
As a graphic designer there’s a number of things that irk me, that make me scream inside, “don’t do that!” And over the years, certainly there are a few items…
Read MoreHave you got Twitter terror and Facebook fear?
Do any of these describe how you feel about social media: “It’s just a big time-waster.” “Social media is for young people with a lot of free time.” “I don’t…
Read MoreIntroducing Clare Beckton, Honorary BYA Chair
At last week’s WineDown event, president Karen Wilson introduced Clare Beckton to the audience. We are delighted to have Clare as this year’s Honorary Chair for the Businesswoman of the…
Read More“Find your dolphins”
“Find your dolphins” was the once piece of advice that seemed to resonate with everyone at our table. This was a metaphor used by Lisa Larter. She explained that in…
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