When you define your target audience, what information are you including? Most will answer with a traditional age, gender, geographic location. Sometimes there is more depth targeting like “income”, “has children”, “married” or “professional”. The next time that you sit down and review your target audience, I implore you to dig a little deeper. [...]
I have worked with several business coaches over the years. Even though I am very appreciative of their guidance, anytime you are asking for the help of others (and even when it is unsolicited by you), you may receive suggestions, advice or ideas that just don’t quite fit. Initially, you might question yourself wondering if [...]
Facility Supervisor / Medical Assessor at SureHire I am the Facility Supervisor / Medical Assessor at our SureHire Ottawa facility. SureHire is an industry-leading workplace testing company. With locations across Canada, SureHire aims to create safe, healthy, and more productive workforces through accurate & trustworthy workplace testing services such as drug, alcohol, lung function, medical, [...]
I get a good chuckle when I hear my clients say to me after our first session, “You’re not going to believe what happened!” Thing is I do believe it, wether they are telling me about attracting more of their ideal clients, better business opportunities, promising love interests or a deeper connection in their relationships. [...]
“I can’t believe it worked. I was a bit doubtful, his allergies are terrible especially around dogs. He had almost zero symptoms. He is a true believer, it’s great,” Mel (client) Allergy season is among us and if you are one of the millions of Canadians that suffer you know this brings with it [...]
When it comes to financial well-being, advice may be the difference between achieving your financial goals and falling short. -Households who receive financial planning advice have an annual savings rate of 8.6 per cent, compared to only 4.3 per cent for non-advised households – that’s twice the rate of annual savings.* -Advised households have [...]
We've both heard the phrase she got up on the wrong side of the bed. This was me on Saturday morning a few weeks ago. I got up on the wrong side of the bed, grumpy, irritable & short with my husband and son. I didn’t know why for most of the day [...]
“I have often wished when…struggling with a decision or dilemma that the clouds would part, and a cosmic Charlton Heston-type voice would invite us to the second floor, where the Librarian of Life would sit with us for several hours, patiently answering all our questions and giving direction.” -Henriette Anne Klauser In December of [...]
Canadian women continue to be underrepresented despite the fact that we make up over 47% or the workforce, 60% of university degrees & 80% of consumer spending (Catalyst.org) We are still climbing uphill trying to be treated equally in our job & society. We are making progress. The needle is moving in the [...]
I often say that we have a relationship with everything in our lives, including money. We can determine if we will have a “For better or Worse” relationship with money. This largely depends on the unconscious promises we have made to ourselves and the universe about our ability to create our abundance. This past [...]
