W2W Blog Guidelines
Blog Editor: Jen Wright
WBN Blog Objective: The WBN W2W blog is a forum provided to members and sponsors to showcase their expertise in business and in their specific field.
WBN Content Objectives: Content posted on the W2W blog should provide general advice and information geared to professional and business women. This may include a broad range of topics, including business, leadership, networking, health, organization, etc.
WBN Audience: Women who are decision makers – professionals, corporate employees, entrepreneurs, community leaders.
Does WBN accept pitches?
No. PR pitches asking for content to be posted to our site will not be considered as the blog is exclusively a member/sponsor benefit. We will be happy to speak to you about how you can become a sponsor, though!
Can I co-author a post?
Absolutely. The post will show the member’s name who creates the post, but both bios can be added to the end of the content.
What is the process for submitting a W2W blog post?
Members can sign in to the WBN website and click on “Create Blog Post”. Enter the title and content, then submit. Blog images can be sent to the blog editor to be added to your post.
The W2W blog editor will review your content to make sure that you look good AND we look good. Win, win! If there are any issues to be addressed, the editor will be in touch within 2 business days to notify you of what needs to be done. If all is well, our blog editor will schedule your blog to be published according to the W2W blog’s editorial schedule.
If you’re not sure your topic is right for the blog, ask – we’ll help you out!
Why should you submit content to the W2W blog?
The WBN has a broad audience, across LinkedIn, Twitter, Facebook, and Instagram, where all blog posts are shared according to the social media editorial calendar. Some blog posts will be featured in the WBN newsletter as well. The W2W blog gives you access to a new, more diverse audience of women. Create links back to your own website to relevant content that will help boost your site’s authority in search engines.
What audience should you write for?
The WBN is made up of women who are professionals, entrepreneurs, corporate employees, and the businesses range from sole practitioners to very large corporations with thousands of employees. While you don’t need to write to every woman in our audience (a difficult goal to achieve), you can choose to direct your content to a particular audience segment. Maybe you have advice for entrepreneurs on how to grow a business, or for professionals on advancing their career, or for women who are concerned with healthy living – any of these topics will reach a large portion of our audience.
What voice should you use?
Be yourself, but keep in mind that you’re writing for the web. Personable, approachable, witty, authoritative, entertaining (keep it safe for work), are all words you want people to use to describe your content. Avoid sounding too technical or like you’re sharing a press release or news story.
How can you ensure your post will be accepted?
Give great value! There are lots of ways to provide really exceptional value in a blog post. Here are just a few tips:
- Make a clear point that runs through your entire post.
- Tell us how to do something with step-by-step instructions.
- Give us pictures to support your points or illustrate steps.
- Link to sources, examples, and other great supporting content.
- Make sure your post is a minimum of 300 words, and try not to go above 750, unless it’s pure genius. But if you do go over 750, re-read to see if you’ve actually written two posts that can be split up or cut out anything that’s not essential.
- Use headings, lists (bullets and numbers), blockquotes, and graphics to break up text and make it easier to scan.
- Open with your main point right away. In journalism speak, “don’t bury the lede.” Make your point, support it in the body of your post, then reiterate your point at the end.
- Tell stories. Stories are a powerful way to connect emotionally about a topic. Stories help others relate to what you have to say.
- Include a call to action at the end of your post – even if it’s just a question for discussion in the comments.
- Add your bio to the end of your post so people can learn more about you (150 words max.).
- Check and double-check spelling and grammar.
Here’s where we have to go from what you should be doing to what we want to avoid. Fortunately, the don’t list isn’t that long and it’s based on best practices that will make your content that much better!
- Don’t truncate your posts. If you want to get more visits to your website, link to other great content on your website that is relevant to the post you’re writing, but let’s keep it easy for W2W readers to see all of what you have to say in this post.
- Don’t try to sell something. The W2W blog is a place to share your expertise so a new audience gets to know you. If you get them interested in you and draw them to your own site, then you can nurture that lead to an eventual sale.
See? Short and sweet don’ts. Avoid these things and you’re already doing marvelous.
Can you re-use content from your own blog?
Yes! If you’re republishing content you’ve posted elsewhere, we ask that you wait 30 days after it’s been published and promoted on the original source. That way, there isn’t any confusion about which site is being promoted – yours or the WBN’s.
Additionally, we have to ensure that we aren’t penalized by duplicate content rules. If your post was original posted elsewhere, please add at the end of your post:
This post was originally published on <the name of the blog with link to original post>.
This is a critical step so that you and the WBN are not hurt by duplicate content rules. It can have a big impact on our visibility on the web.
What do I do after my post has been published?
Our blog editor will contact you to let you know what day/time your post will be published. We encourage you to share with your own network. Check for comments on your blog post, and on social media. Reply to them whenever appropriate.