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Considering Diversity in your Marketing

By | July 27th, 2020|W2W|

Some people feel that trying to incorporate diversity into their marketing is a challenging and complex task. Here’s my personal take on it – it matters. Be real. Be authentic. Be respectful. Be aware and be inclusive. It matters, but it’s not always easy to implement. I have made mistakes in the past and I’ve [...]

WBN Members are Open for Business!

By | July 22nd, 2020|W2W|

The WBN promotes and inspires women in business to develop their brand and grow their careers. The success of our organization is paramount to the volunteers and their commitment to dedicating a few hours a month on their committees. At the WBN we want to know who is Open For Business.  During this time of [...]

Call for Proposals for Administrative Support Services to the WBN

By | June 29th, 2020|W2W|

The WBN is looking for proposals to be submitted by individuals and/or companies interested in providing administrative support services to our organization. If you or anyone in your network is interested in applying, please see the RFP documents for the statement of work here and the evaluation criteria here. Submissions close August 31, 2020. If you have any [...]

Communicating in a Crisis 

By | June 12th, 2020|W2W|

  The flurry of messaging we’ve seen since the shutdown has been fascinating from a communications point of view. I’m finding a distinction between regular crisis communications, in which the issue affects your company and you become the story, and communicating in crisis, where an issue is affecting everyone, your company included.   Some companies [...]

Connecting while in Quarantine

By | June 8th, 2020|W2W|

The past 3 months have been surreal. Being in quarantine isn’t something I ever expected to experience, but here we are. But I have to say-these past 3 months have come with a silver lining or two. The thing that I didn’t expect was the number of people that reached out to say hello,to see [...]

2020-2021 WBN Sponsorship Opportunities

By | May 28th, 2020|W2W|

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Don’t let emotions rule your investment plan

By | March 10th, 2020|W2W|

When it comes to investing, two things are for sure: markets will fluctuate and taking part in those markets involves risk. Although investing can be an emotional experience—you’re putting your hard-earned money in investments to meet your financial goals—it’s important not to let emotions rule your investment strategy. Remember that even professionals don’t know for sure when prices will go up and down.  Although markets inevitably dip, [...]

Trigger Point Rescue – Suboccipitals

By | February 19th, 2020|W2W|

Are you experiencing tired eyes or a raccoon mask of pain wrapping around from your eyes to behind your ears? You may be experiencing a suboccipital trigger point. These 8 small muscles pack a punch and can cause some serious headaches around and behind the eyes. Sitting in a head forward posture for long periods [...]

My Thoughts on “Building a Brand.”

By | February 18th, 2020|W2W|

Today I’m talking about “building a brand.” But I’m taking a different approach. Today I’m talking about building YOU, the brand. Brand is a word that’s thrown around like confetti these days. But what does it really mean? Today we’re keeping it fairly simple. Think of “brand” as: What you’re all about What you stand for [...]

Ways to withdraw from an RRSP or TFSA

By | February 17th, 2020|W2W|

You may be surprised to learn what you can do with your savings Now that you’ve watched your savings grow, you’ll eventually want or need to use it. There are many ways to use your savings. Here are some guidelines to help you decide whether you should make a withdrawal from your RRSP or TFSA before [...]

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