W2W

I don’t know about you, but I have been in a loop of anxiety lately. With so much going on that is beyond our control, it’s been really easy to…

Some people feel that trying to incorporate diversity into their marketing is a challenging and complex task. Here’s my personal take on it – it matters. Be real. Be authentic.…

  The flurry of messaging we’ve seen since the shutdown has been fascinating from a communications point of view. I’m finding a distinction between regular crisis communications, in which the…

The past 3 months have been surreal. Being in quarantine isn’t something I ever expected to experience, but here we are. But I have to say-these past 3 months have…

Are you experiencing tired eyes or a raccoon mask of pain wrapping around from your eyes to behind your ears? You may be experiencing a suboccipital trigger point. These 8…

Today I’m talking about “building a brand.” But I’m taking a different approach. Today I’m talking about building YOU, the brand. Brand is a word that’s thrown around like confetti these…

When I ask people what scares them about public speaking, virtually every answer comes down to vulnerability. What if my mid goes blank? What if I sound stupid? What if…

We receive this question quite a bit when testing current or new employees, “I was asked to do a drug test by the company I’m applying for. Are they allowed…

When you define your target audience, what information are you including?   Most will answer with a traditional age, gender, geographic location. Sometimes there is more depth targeting like “income”,…