We all know her.

She’s a master multi-tasker: a businesswoman, a mom, a sister, a lover and friend.

She takes care of everyone: her family, friends, neighbours and community.

She’s the one we all lean on – the one we can’t do without. 

She puts everyone else first… She is… YOU!

And it’s time for some #SelfieCare – so you can do all of the amazing things you do for the ones you love.

As the charity of choice for WBN Ottawa, we thought it was a natural fit to invite our WBN Network to our Do the Blue Launch on November 17 to benefit Healthy Women, Healthy Community and have them take the #selfiecare pledge!

The Critical Care Wing of The Ottawa Hospital’s General Campus was transformed:  bathed in blue light with lots of sparkle – and a photo booth to capture some of the city’s most fabulous movers and shakers sporting polished blue nails to show in support of women’s health initiatives.

If you weren’t able to make it to the launch of this new social media campaign – not to worry!   There is still an opportunity to Do the Blue – and make a difference.  We would love it if you could mobilize within WBN and your other networks to help raise funds to ensure all of the women in your life – including you – have access to the best possible care The Ottawa Hospital can – and does – offer!

Here’s how it works:

  • Paint your nails blue (or whatever colour you prefer – we’re OK with that!).
  • Put your hand over your heart. Take a photo or video and tell us your plan for #selfiecare via Twitter and/or Facebook. For example:  scheduling a mammogram or doctor’s appointment, going for a 30 minute walk every day, eating your vegetables or even taking time for a hot bath to relax!
  • Make a donation to The Ottawa Hospital and challenge three friends to do the same and carry the challenge forward. You can do it all and find the details at: selfiecare.ca
  • You can get some ideas from our photo gallery.

Funds raised will go to projects like the expansion of the Breast Health Centre and the purchase of a dedicated MRI machine for the 1000+ women diagnosed with breast cancer every year in our region.  Healthy Women, Healthy Community is also working toward improvements in minimally invasive gynecological surgical programs, including robotic surgery, and research into diseases and conditions affecting primarily women.

For more information on the initiative, visit our website and check out some great videos: Healthy Women, Healthy Community.