When it comes to financial well-being, advice may be the difference between achieving your financial goals and falling short.


-Households who receive financial planning advice have an annual savings rate of 8.6 per cent, compared to only 4.3 per cent for non-advised households – that’s twice the rate of annual savings.*

-Advised households have 4.2 times the median assets of non-advised families.*

-After 15 years or more working with a financial advisor, an advised household accumulates 2.73 times more assets than an otherwise identical non-advised household.*

-Advised households are twice as likely to ‘feel on track’ to retire when they want, compared to non-advised households.**


Having a financial security advisor is about much more than gaining access to a wide range of financial products.

It’s about establishing a relationship with a financial expert – someone who understands your financial situation and develops a customized plan to help you meet your goals.

It’s never too early, or too late, to receive financial security advice. Some might even say you can’t afford not to.


*The Investment Funds Institue of Canada, New Evidence on the Value of Financial Advice, Dr. Jon Cockerline, Ph. D, 2012

**The Financial Planning Standards Council, Value of Financial Planning, 2012


Karen McNamara, Financial Security Advisor, Freedom 55 Financial