This is one of the tips Sue B. Zimmerman uses on Instagram. The idea is to create a short introduction so that people visiting your page for the first time will have a pretty good idea of who you are, and why they should (or shouldn’t) follow you.

Today I’m borrowing Sue’s idea for a few reasons. There are a lot of WBN members I haven’t had the pleasure of meeting yet, for one thing. So there’s a big chance we haven’t even had a chance to chat on Zoom. Then the pandemic brought a whole lot of changes to my business, which I realize I still haven’t told people about.

So today I wanted to say hi, and I guess, introduce myself and my business again.

I’ve decided to do 5 points so you don’t nod off!

1. I’m a creative professional

That’s the easy way of saying “I’m a graphic-designer-turned-greeting-card-designer.” I’ve been a member of WBN for a long time, so most members know me as a graphic designer that focuses on brand image design for small business owners. Now I can add “greeting card purveyor” to the title (more on that later).

2. I’m a gardener

About 16 years ago I started puttering in the backyard, and before I knew it, I’d fallen in love with gardening. From here on, you’ll see lots of images of the pretty flowers (in my personal Facebook page). I can literally spend all day digging in the dirt.

3. I’m an animal lover

I’ve volunteered for a number of animal welfare groups. I strongly believe in “adopt, don’t shop.” I have cats, so if you see Bella or Parker walking through the screen as we zoom, I do apologize.

4. I’m what people politely call “passionate.”

What that means is that I’m opinionated, I tend to get loud, I laugh a lot and I “tell it like it is.” Just ask Jen Wright. I guess it’s not much of a secret that I’m not an introvert. Blame my heritage. I’m from Chile, and I drink white wine. Not red.

5. I now design and sell greeting cards online.

The pandemic taught me that connection is the thing that’s most important to me. So when you can’t connect in person, I figured greeting cards in the mail could fill in the gap. I create cheeky, sassy cards for women like me, who grew up in the ’80s. The idea is to laugh, reminisce, and stay connected with the people that support you. My goal is to create a line of giftware based on my cards, eventually. The goal for doing all these things is connection…because the friendships that women forge can get us through anything. 

You can check the cards out here: https://loladesign.ca/collections/greeting-cards

And there it is. This spring and summer I hope to venture out and start meeting people again. I have to admit that the pandemic has made me wary of big crowds and a lot of noise…but I miss my women friends. 

Thank you for checking out this post. And if you’d like to say hi, please introduce yourself! You can always reach me by email at loreto@loladesign.ca