President & CEO
Business Sherpa Group
Margo Crawford is the President and CEO of Business Sherpa Group, an organization that provides human resource, recruitment, finance and administration, strategy, governance, marketing and family business embedded services to a diverse set of enterprises.
Margo is a dynamic, experienced leader who founded two highly successful start-up companies back-to-back. Margo co-founded Meriton Networks and played an instrumental role in raising over US $75M in equity financing, leading M&As and building the global team.
Margo formed Business Sherpa Group (BSG) in 2008 and has been involved with over 200 companies from formation through to sale. BSG uses a unique service model designed to fit the specific needs of SMEs. The team supports companies at any stage achieve their fullest potential by taking on key back-office functions and ‘buys time’ for senior management to focus on critical business priorities.
At BSG, Margo has built a collaborative and experienced team that are equally passionate about providing great strategic guidance and operational results that have real impact on performance.
Margo has an undergraduate degree from Carleton University, an MBA from Ottawa University and her ICD designation from Rotmans School of Business. She has been recognized as a leader in her field, receiving the prestigious Vision Awards as Human Resources Professional of the Year in 2005 and the Business Woman of the Year Award (Entrepreneur) in 2015.
Margo helps small business owners and solopreneurs who feel overwhelmed and stuck find the clarity they need to set the RIGHT goals for their businesses, figure out the actions they need to take to achieve those goals and get the support and accountability they need to stay on track.
She believes that you can love what you do, make money doing it, and still have time for a personal life. It all comes down to creating plans with intention, understanding what success looks like to you, and spending the time to stop what you’re doing for long enough to make sure you’re working towards the right goals.
What do you hope to give or receive from your membership in the WBN?
First and foremost the WBN creates a great community of female professionals that are genuinely interested in connecting and helping each other out. The WBN has consistently offered events and venues to bring people together in meaningful ways that range from deep knowledge sharing, supportive networking through to social connections that help create bonds that can last over long professional careers.
What’s the business advice you would give today to your younger self?
If I was advising my 20-year-old self (not that I would listen to my older self), I would say not to be overly focused on the end-game or outcome, but rather embrace what’s in front of you now with all the experiences and surprises. I would tell myself to behave in a way that’s in my nature and guided by my passions.
Who would be invited to your dream dinner party?
First it would be a dinner party with a bunch of ladies. I’d invite my mom – so I can stop just having conversations with her in my mind. Lost her too early, miss her and have many things still to ask.
Belinda Gates – an accomplished professional who morphed herself into world leading philanthropist under what might have been a shadow of her husband….but she shines in her own light. I would be interested in who she is and how she has centered herself and her family.
Barbara Frumm – I know, a strange one, but she was a woman who was formidable and was provocative and unflappable interviewer at a time when men dominated the message. I just know that when she passed away I was really moved; saddened enough to write her family and send my condolences (the first time for someone I did not know personally). I bet she has some really interesting stories to tell.
My daughter – she just is part of any table I am at and has the most curious mind – I would just enjoy watching the dialogue.
What’s one thing people would be surprised to learn about you?
I started out my career doing research work in the North and working on creating a glacial map of Ungava Bay. A long way literally and figuratively from being a business person starting a technology company and a professional business services company.
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