It’s been a long year of learning to live in a pandemic. The string of lockdowns has been extremely difficult on small businesses, and mentally tough on a LOT of people. I’m really thankful that I’ve been able to use this time to work on my business. But it’s also been a great opportunity to connect.

I can tell you that over the past year I’ve had some fantastic conversations with friends. I’m so out of practice, that my throat now hurts from talking on the phone so much. And I’m glad.

Today I want to share a post originally written for LinkedIn. I decided to take a more lighthearted approach to connecting. It’s my “connecting in Covid” campaign that I created for Instagram, so you might have seen these tips already (If that’s the case, then it’s probably a sign that you need to reach out and (virtually) touch someone).

Here are five tips for connecting during Covid.

TIP #1: Write your aunt or your grandmother a letter.

I know, it blows the mind that no one writes letters anymore. Real HANDWRITTEN letters.
I’ve always written letters, but for some reason, less often this century :-) But even when I was a little kid I would write letters to my aunt and uncle in Detroit.
Give it a try. They’ll probably be really happy to hear from you.

TIP #2: Arrange a virtual cocktail hour to catch up with your business girlfriends.

I’ve done this with a number of girlfriends  a few times. I can’t think of a better way to end the week than by Zooming with friends. Interestingly, for the most part these “happy hours” happen with women I’ve gotten to know BECAUSE of Covid. And I enjoy their companionship tremendously.
Go ahead and try it…and you don’t have to have cocktails. Coffee works too. Catch up. Talk about work. Talk about whatever makes you happy.

TIP #3: text a funny image to a friend

We all find funny jpg’s and memes online. Why not go the extra mile and send it to a friend who could really use a laugh?
My sister is an ICU nurse, and I routinely send her my best ones (which CANNOT be shared here). Often she texts to tell me she really needed to laugh. And so I keep doing it.

TIP #4: Set up a video call/WhatsApp with your best friend

Believe it or not, until a week ago I had NEVER done a video call with my best friend. The woman I’ve known for 35 years. We scheduled a zoom with 2 other friends, and we laughed and talked for 2 hours on Saturday night.
I have to strongly encourage you to do that. Face to face is best, but seeing your best friend even over video is a pretty close second. It does a lot for your heart and mental health.

TIP #5: Send someone one of MY cards!

I created my greeting cards out of simple necessity: I ran out of cards to mail last May. That’s when it hit me that it would’ve been the perfect opportunity to create that service.
So now I’ve got them set up, and you can buy them online at And with that promotional bit I will take my leave.

I hope these tips give you food for thought. Please remember that there is always someone out there happy to hear from you, who quite possibly needs to hear from you this May.

Loreto Cheyne

Lola Design