This month's theme: Confidence
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Your brand is not your logo

By | March 22nd, 2017|W2W|

 or your colours or your “mood board” or for that matter, any of the visuals that make up your brand image. I visited a Facebook group yesterday where the big question of the day revolved around the members’ brands. One woman wrote: “my brand revolves around mermaids and the sea. So teal is really important to [...]

My top 5 tips for your brand image

By | August 17th, 2016|W2W|

As a graphic designer there’s a number of things that irk me, that make me scream inside, “don’t do that!” And over the years, certainly there are a few items that rank in the “top 5 tips” category. I’d like to share my top 5 tips for your professional image today. 1) Do not use [...]

The BYAs – a new brand and a mission for you!

By | September 16th, 2015|W2W|

Let's make "The BYAs" a household name in the Ottawa business community. Nominate someone you know. Ask your friends and colleagues “Have you nominated someone for the BYAs yet?” Follow @TheBYAsOttawa on Twitter and re-tweet our posts.

Budgets and your brand: what’s YOUR number?

By | July 13th, 2015|W2W|

No, it’s not some cheesy line from a commercial on TV. It’s my take on the topic of budgets, money, and how they affect your brand. This month's theme is planning, mindset and goals, and there's no time like July to take a step back to think about marketing and your brand. As business owners, working on [...]

The Science and Art of Personal Branding – 4 Easy Tips

By | March 12th, 2015|W2W|

Over the weekend I heard a great quote that summed up the current perception problem when it comes to personal branding. “Friendship and sharing seem to take a backseat to the heightened and superficial presentation of self.” (K. Schultz, CBC Radio). The Science and Art of Personal Branding – 4 Easy Tips There is some [...]

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Does your LOGO make your business shine?

By | May 21st, 2014|W2W|

Picture this: You see a logo that is fairly cluttered uses a lot of colours uses a variety of fonts looks old-fashioned. 'cartoon-y' looks homemade, or like a ten year old drew it Chances are, that logo won't make a favourable impression on YOU as a potential customer. I am a graphic designer and I've [...]

Branding Your Business

By | May 21st, 2014|W2W|

Finding the right logo for your business is like finding the perfect dress for a special occasion - you know it's out there. There's the perfect combination of the right colour, the right fit and the right price. You've browsed a few shops and you have some ideas about what that perfect dress will be. [...]

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