By Loreto Cheyne Lola Design I believe business communication is really about getting your message out understood and connecting you with the people that need you To do that you need CLARITY. Clarity, I think, is the key to creating a great message. I’d like to share 3 things to help you [...]
or your colours or your “mood board” or for that matter, any of the visuals that make up your brand image. I visited a Facebook group yesterday where the big question of the day revolved around the members’ brands. One woman wrote: “my brand revolves around mermaids and the sea. So teal is really important to [...]
As a graphic designer there’s a number of things that irk me, that make me scream inside, “don’t do that!” And over the years, certainly there are a few items that rank in the “top 5 tips” category. I’d like to share my top 5 tips for your professional image today. 1) Do not use [...]
Let's make "The BYAs" a household name in the Ottawa business community. Nominate someone you know. Ask your friends and colleagues “Have you nominated someone for the BYAs yet?” Follow @TheBYAsOttawa on Twitter and re-tweet our posts.
No, it’s not some cheesy line from a commercial on TV. It’s my take on the topic of budgets, money, and how they affect your brand. This month's theme is planning, mindset and goals, and there's no time like July to take a step back to think about marketing and your brand. As business owners, working on [...]
Finding the right logo for your business is like finding the perfect dress for a special occasion - you know it's out there. There's the perfect combination of the right colour, the right fit and the right price. You've browsed a few shops and you have some ideas about what that perfect dress will be. [...]
Picture this: You see a logo that is fairly cluttered uses a lot of colours uses a variety of fonts looks old-fashioned. 'cartoon-y' looks homemade, or like a ten year old drew it Chances are, that logo won't make a favourable impression on YOU as a potential customer. I am a graphic designer and I've [...]