Marketing

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Get Excited About Setting Marketing Goals

By | February 16th, 2022|Member Contributed|

By Catherine Priestman, CEO, CP Business Solutions Technically, we are almost 2 months into the new year - but didn’t January feel like a blur? I can’t believe it’s almost March! Thanks to Omicron, the first month of 2022 brought a lot of challenges for businesses that were probably not in your original plans and [...]

Clarity in Business Branding

By | April 27th, 2018|Member Contributed|

By Loreto Cheyne Lola Design I believe business communication is really about getting your message   out understood and connecting you with the people that need you   To do that you need CLARITY. Clarity, I think, is the key to creating a great message.   I’d like to share 3 things to help you [...]

Have you got Twitter terror and Facebook fear?

By | June 20th, 2016|Member Contributed|

Do any of these describe how you feel about social media:  “It’s just a big time-waster.” “Social media is for young people with a lot of free time.” “I don’t see how social media can help me in my career.” “I’ve tried to get into it, but I get overwhelmed and give up.” If any [...]

Marketing: making your WBN membership work!

By | May 10th, 2015|Member Contributed|

Marketing is important, regardless of the industry you are in. After all, you became a WBN member, didn’t you? And presumably, you joined this organization to meet other like-minded women, and to find the support and resources needed for your business, among others. And I’m pretty sure you joined so you could make contacts and [...]

The Science and Art of Personal Branding – 4 Easy Tips

By | March 12th, 2015|Member Contributed|

Over the weekend I heard a great quote that summed up the current perception problem when it comes to personal branding. “Friendship and sharing seem to take a backseat to the heightened and superficial presentation of self.” (K. Schultz, CBC Radio). The Science and Art of Personal Branding – 4 Easy Tips There is some [...]

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