This month's theme: December 2018
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selling value

/Tag:selling value

Value – Understanding and communicating your worth to your audience

By | January 2nd, 2018|W2W|

What exactly is value? Well, it doesn't have much to do with actual money. Personally, I like this definition from the Oxford Dictionary: The regard that something is held to deserve; the importance, worth, or usefulness of something. When I was growing up, my dad talked a lot about price versus value. One of the [...]

President’s Pen: The art of selling value

By | September 5th, 2016|W2W|

Do you ever think about the difference between value and price? I do. It was one of those lessons that my father drilled into my head growing up - the amount you pay for something doesn't necessarily equal the value you receive or perceive from it. As women in business, we need to focus on selling value [...]

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