value

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Value – Understanding and communicating your worth to your audience

By | January 2nd, 2018|Member Contributed|

What exactly is value? Well, it doesn't have much to do with actual money. Personally, I like this definition from the Oxford Dictionary: The regard that something is held to deserve; the importance, worth, or usefulness of something. When I was growing up, my dad talked a lot about price versus value. One of the [...]

Want to sell value? Then stop selling and start helping.

By | October 2nd, 2017|Member Contributed|

There are few things about business that are more despised than selling. But I tend to think we're looking at sales the wrong way and I was guilty of it, too. The thing is, we're all conditioned to hate selling because we think about the proverbial used car salesman. And we all know that guy [...]

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